Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility.
Here’s a major SaaS growth challenge: How do teams ensure customer success from the onset? With the goal to quickly convert new customers into loyal advocates, it’s easy for SaaS teams to forget what’s important. In this case, it’s onboarding.
The nurturing process doesn’t stop after acquiring new customers. To transform buyers into loyal advocates, you must prepare your team to provide value throughout the lifecycle journey.
Too often as marketers, we consider churn a bad thing. So we design our SaaS offboarding process in a way to trap our customers into staying. However, there’s a better way to do it. And that’s with transparency.
There’s power in data. It helps your marketing team understand your customers. No more guesswork when you have actual evidence.But with the word data tossed around so casually, it can be confusing to grasp what everyone really means. That confusion leads to frustration, not knowing how to use data to your team’s advantage.
SaaS recruiting requires a human resources team dedicated to the needs of the company and the job candidates. If you’re seeking to hire the best talent, your business should take the necessary steps to create a pleasant experience for everyone involved.
Email marketing ties the customer relationship together for subscription brands.
We live in a world where it is easy to forget what happened less than an hour ago. Your customers receive many messages throughout each day, whether it’s from family, friends, or spam bots.
Too often, companies blanket their lists with emails that treat everyone like a prospect who needs education, or someone unaware of the problems their product solves. They forget that someone who’s aware of your product, its features, and how much it costs requires a different kind of messaging—they don’t need education, they need to be sold to.
This global movement dubbed #GivingTuesday encourages individuals to donate their time, money, and talent to their favorite causes.
Email marketing is a rich source for delivering customer value. That’s why, you deserve a transactional email service that offers your team the flexibility to trigger important messages based on your customers’ behaviors.
Customers desire better promotions. Your generic offer—that only satisfies half their needs—isn’t compelling enough. That’s a daunting hurdle to overcome as a SaaS business. You have a diverse group of users with varying needs, from the solopreneur to the Fortune 500 enterprise. You need a robust solution that can send customized promotional emails.
Facing the truth isn’t easy.
But you have to do it when it comes to your content marketing strategy.
If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business.
It’s time to own your reality and do something about it.
Check out the infographic below to face your painful truths.
From the latest fashion apparel to the hottest tech gadgets, consumers desire the best gifts to celebrate the upcoming festivities. Now is your time to ramp up your marketing campaigns.
Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails.
Programmatic advertising offers a competitive advantage that’s empowering more brands to invest in digital media. So much so, in fact, that programmatic ad spend grew from $5 billion in 2012 to $39 billion in 2016.
Email marketing is the hottest way to build relationships with your avid fans. It’s especially important during the holidays when customers get bombarded with dreadful sales messages. So what can your business do to stand out?