Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility.
Data security is essential to surviving the 21st century ecommerce landscape. A data breach can unlatch a door of disarray for ecommerce businesses. Compromised data exposes a company to new vulnerabilities.
The healthcare industry has become increasingly reliant on technology. From medical translation tools to mobile apps, these devices are helping healthcare institutions save money and improve patient treatment. But they’re also giving hackers the opportunity to steal sensitive health and financial information.
The Internet of Things (IoT) is a powerful development with far-reaching consequences. The IoT is a network of devices that connect to the Internet and exchange data amongst themselves. In homes, thermostats learn from homeowners' habits. In factories, sensors measure employees' productivity.
Technology is influencing a shift in how chief financial officers oversee operating
expenditures. Large retail organizations recognize the ongoing demands of
owning software and hardware infrastructure. From expensive upfront costs to unknown implementation timelines, the growing burden on already resource-constrained teams has caused finance leaders to reconsider on-premise ecommerce systems.
Spring is just around the corner. And that means only one thing—spring break vacation!
Tropical drinks on the beach. Upbeat music at the downtown bar. Kid-friendly games in the pool. It doesn’t have to be a dream anymore. You can have it all at your next spring break destination.
The longest government shutdown in US history continues despite its negative impact on federal workers. Transportation Security Administration (TSA) agents are feeling the brunt of the political ordeal. As essential employees, they must report to work even when they aren’t getting paid.
Here’s a major SaaS growth challenge: How do teams ensure customer success from the onset? With the goal to quickly convert new customers into loyal advocates, it’s easy for SaaS teams to forget what’s important. In this case, it’s onboarding.
The nurturing process doesn’t stop after acquiring new customers. To transform buyers into loyal advocates, you must prepare your team to provide value throughout the lifecycle journey.
Too often as marketers, we consider churn a bad thing. So we design our SaaS offboarding process in a way to trap our customers into staying. However, there’s a better way to do it. And that’s with transparency.
There’s power in data. It helps your marketing team understand your customers. No more guesswork when you have actual evidence.But with the word data tossed around so casually, it can be confusing to grasp what everyone really means. That confusion leads to frustration, not knowing how to use data to your team’s advantage.
Email marketing ties the customer relationship together for subscription brands.
We live in a world where it is easy to forget what happened less than an hour ago. Your customers receive many messages throughout each day, whether it’s from family, friends, or spam bots.
Too often, companies blanket their lists with emails that treat everyone like a prospect who needs education, or someone unaware of the problems their product solves. They forget that someone who’s aware of your product, its features, and how much it costs requires a different kind of messaging—they don’t need education, they need to be sold to.
This global movement dubbed #GivingTuesday encourages individuals to donate their time, money, and talent to their favorite causes.
Email marketing is a rich source for delivering customer value. That’s why, you deserve a transactional email service that offers your team the flexibility to trigger important messages based on your customers’ behaviors.
Customers desire better promotions. Your generic offer—that only satisfies half their needs—isn’t compelling enough. That’s a daunting hurdle to overcome as a SaaS business. You have a diverse group of users with varying needs, from the solopreneur to the Fortune 500 enterprise. You need a robust solution that can send customized promotional emails.